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The Good Practices Manifesto: Overcoming Bad Practices Now Pervasive in Business Research

Under the “Metrics” link, Google.com/scholar ranks the top twenty journals by impact in 16 subcategories of “business, economics, and management” (e.g., accounting and taxation, economics, finance, marketing, strategic management, tourism […]

Applying complexity theory to solve hospitality contrarian case conundrums

This paper aims to advance a configural asymmetric theory of the complex antecedents to hospitality employee happiness-at-work and managers’ assessments of employees’ quality of work performance. The study transcends variable […]

Consuming Alone: Broadening Putnam’s “Bowling Alone” Thesis

Despite the popularity of Wi-Fi technologies and social networks, many residents in developed nations are more socially isolated than a few decades ago. Applying fuzzy-set qualitative comparative analysis (fs/QCA), using […]

Solutions That Speak Volumes

Grabbing Readers: How to Focus Your Paper’s Title and Contents on Its Major Theoretical Contribution Rather than the Local Context of the Study

Which of the following two titles did the author(s) of the journal article or book actually use: (A) Client-Hairdresser Conversations in the Beauty Salon Industry in Metropolitan Regions of Turkey or (B) How Marketplace Performances Produce Interdependent Status Games and Contested Forms of Symbolic Capital (U-¨ stüner and Thompson, 2012)? Here are two additional titles to select one from: (A) Meetings and Pastimes of Young Male Friends in the North End of Boston or (B) Street Corner Society (Whyte, 1943). This chapter offers a primer on writing titles and relating the scholarly content of your academic paper to contribute original theory to a discipline and get your paper accepted for publication. The chapter offers tenets-sets of helpful rules for writing titles and paper content-for increasing readers’ interest and editors’ acceptances of authors’ paper submissions for publication in SSCI journals.

Iconic studies relevant for research in marketing and the Journal of Global Scholars of Marketing Science

Here, an “icon” refers to a study widely and critically admired, a study symbolizing a movement or field of activity; iconic marketing studies offer exceptional contributions to marketing theory and/or data collection, and/or data analysis, and/or interpretations/implications of qualitative and/or quantitative empirical findings. This article identifies antecedent conditions associated with achieving iconic status in research in marketing and proposes 10 tenets useful for identifying and planning iconic studies in marketing. The study reviews examples of iconic studies in the marketing literature. The study also addresses a few telling mistakes that researchers in the marketing discipline frequently make. The study of iconic research is helpful for crafting high-quality theory and planning high-quality research designs, as well as increasing vigilance and skill in identifying truly exceptionally high-quality studies and studies that are plainly just bad. The essay briefly reviews 10 JGSMS articles appearing also in this virtual issue as possible candidates for the achievement of iconic status in marketing.

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Arch Woodside

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Arch’s Expertise

450 journal articles in 50+ SSCI journals including 75 articles in A*journals, 100+ in A journals (ABDC journal list), 50+ book chapters, and 50+ authored and/or edited books. A Google citation index of 11,500+, h-index is 50, and i10-index of 188.